With the Buzzfeed like headlines it’s easy to skip over these posts from Econsultancy but nestled all the way down at #5 is a gem in my book.
It seems so often with high-end experience design we try to divine of why the user is on our site ourselves and design solely for that.
To me asking the question to the user directly is not obtuse and allows you to better tailor the experience down the line not to mention all the direct intent data you’ll capture.
Anyone listening in “omni-channel” retail?
Why is your user on your site?
Maybe you should ask.