latest posts

Four Collaborative Working Modes: User Research & Discovery

This post is part of the series Four Collaborative Working Modes Take Digital Strategies to Consumer Reality.

Mode #1: User Research and Discovery

User research and discovery is not a task, deliverable or team, it is a series of important experiences that will drive your work long term.

Four Collaborative Working Modes Take Digital Strategies to Consumer Reality - User Research and Discovery - Hedrington

Even the greatest user research document can only be read and experienced as a story in contrast problems you've seen and heard resound vividly in your mind and fuels the engine to find a solution. Information directly discovered from users by all individuals who will touch the experience will keep what ...

Four Collaborative Working Modes Take Digital Strategies to Consumer Reality

It's not about your craft

Digital strategists, user researchers, product managers, business owners, experience designers and developers certainly have diverse skills and approaches to solving problems, many preferring to be left alone to apply their craft then toss it over the wall to the next. If you are trying to create consumer focused experiences that deliver high business value this simply doesn't work.

All in, for a better consumer outcome

Four Modes Take Digital Strategies to Consumer Reality - Hedrington

To create leading edge digital experiences we need to forget about the dividing lines and hand-offs between our roles and instead focus on how we collaborate and bring ...

Closing the Loop Across Channels With Digitally Connected Receipts

With over 90% of retail being done in stores narrowly focusing on e-commerce and mobile sales, or worse yet in-channel conversion rates, is a mistake. There are clear opportunities to tap into more value for your business by putting your digital assets to work in new ways.

84% of store visitors use mobile devices before or during a shopping trip and today digital technologies influence 36% of in-store retail sales, and this number is expected to increase to 50% of in-store sales by the end of 2014. Leaders must make closing the loop between your physical retail environment and this ...

Meeting Connected Consumers with True Omni-Channel Experiences Requires a New Approach

Creating a differentiated, compelling, and valuable customer experience has never been easy.

But in reaction to further ratcheting up of customer expectations many companies, large and small, have seen the need to quickly rethink how they present themselves in the interconnected physical/digital environment often referred to as the omni-channel experience.

Over the last several years, I have worked with Fortune 100 retailers, service companies, and other digital groups looking to meet their customers in a new way and to be cohesive across this landscape. I want to share what I have learned - sometimes the hard way - and help you ...

Joining SapientNitro as a Mobile / Digital Strategist

I'm making a move. In some ways a big change of venue for me in other ways an extension of where I have been focused for some time. An important next chapter in the consumer's digitally enhanced and intertwined life is opening up I am simply expanding the impact I can have on it.

After eleven years at Best Buy creating and working on some great things both inside and outside the company I knew my next move was about sticking with the mobile and digital work I loved but increasing my surface area of impact. Getting involved ...









    recent stream

    • @benhedrington
      RT @sriramk: A key lesson from Sony Pictures - tech is so critical you're probably better off leaving it a *tech company* (cloud?) which do…
    • @benhedrington
      RT @cdixon: There are many plausible visions of the future of advertising. Interstitial popups with tiny [x]s that are hard to close isn't …
    • @benhedrington
      RT @garrickvanburen: You are overlooking - and therefore undervaluing - the majority of your unique value. Stop. Identify it and charge fo…
    • @benhedrington
      O'Reilly Radar on the evolution of the web platform. >> "With the rise of native apps and the Internet of Things (Io…
    • @benhedrington
      RT @scottjenson: I have a few physical web beacons on my kitchen table... Sorry, they are spoken for.

    creator / co-creator of...