Combining a little bit of the 'write the press release first' product management approach and analyzing the intersections of where you and your current company are going is a great way to start a new year and shape your career longer term.
This post is part of the series Four Collaborative Working Modes Take Digital Strategies to Consumer Reality.
Mode #1: User Research and Discovery
User research and discovery is not a task, deliverable or team, it is a series of important experiences that will drive your work long term.
Even the greatest user research document can only be read and experienced as a story in contrast problems you've seen and heard resound vividly in your mind and fuels the engine to find a solution. Information directly discovered from users by all individuals who will touch the experience will keep what ...
It's not about your craft
Digital strategists, user researchers, product managers, business owners, experience designers and developers certainly have diverse skills and approaches to solving problems, many preferring to be left alone to apply their craft then toss it over the wall to the next. If you are trying to create consumer focused experiences that deliver high business value this simply doesn't work.
All in, for a better consumer outcome
To create leading edge digital experiences we need to forget about the dividing lines and hand-offs between our roles and instead focus on how we collaborate and bring ...
With over 90% of retail being done in stores narrowly focusing on e-commerce and mobile sales, or worse yet in-channel conversion rates, is a mistake. There are clear opportunities to tap into more value for your business by putting your digital assets to work in new ways.
84% of store visitors use mobile devices before or during a shopping trip and today digital technologies influence 36% of in-store retail sales, and this number is expected to increase to 50% of in-store sales by the end of 2014. Leaders must make closing the loop between your physical retail environment and this ...
Creating a differentiated, compelling, and valuable customer experience has never been easy.
But in reaction to further ratcheting up of customer expectations many companies, large and small, have seen the need to quickly rethink how they present themselves in the interconnected physical/digital environment often referred to as the omni-channel experience.
Over the last several years, I have worked with Fortune 100 retailers, service companies, and other digital groups looking to meet their customers in a new way and to be cohesive across this landscape. I want to share what I have learned - sometimes the hard way - and help you ...
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