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Closing the Loop Across Channels With Digitally Connected Receipts

With over 90% of retail being done in stores narrowly focusing on e-commerce and mobile sales, or worse yet in-channel conversion rates, is a mistake. There are clear opportunities to tap into more value for your business by putting your digital assets to work in new ways.

84% of store visitors use mobile devices before or during a shopping trip and today digital technologies influence 36% of in-store retail sales, and this number is expected to increase to 50% of in-store sales by the end of 2014. Leaders must make closing the loop between your physical retail environment and this ...

Meeting Connected Consumers with True Omni-Channel Experiences Requires a New Approach

Creating a differentiated, compelling, and valuable customer experience has never been easy.

But in reaction to further ratcheting up of customer expectations many companies, large and small, have seen the need to quickly rethink how they present themselves in the interconnected physical/digital environment often referred to as the omni-channel experience.

Over the last several years, I have worked with Fortune 100 retailers, service companies, and other digital groups looking to meet their customers in a new way and to be cohesive across this landscape. I want to share what I have learned - sometimes the hard way - and help you ...

recent stream

  • @benhedrington
    RT @zeldman: “Unlike on the desktop, in mobile you can’t ‘just fit everything in.’ In mobile you have to make what’s called ‘a decision.’” …
  • @benhedrington
    Just like the best leadership. "he doesn't play a note for the first 8 bars of his solo... ...creates space" re: Joe Walsh - Sonic Highways
  • @benhedrington
    RT @garrickvanburen: Align where you want to be in 3 years w/ where your business needs to be in 3 years.
  • @benhedrington
    My thoughts on a great post. Beyond pixels and code, the depth you often need to go to fix customer experiences. >>
  • @benhedrington
    RT @BenedictEvans: "It's been tried so many times and always failed" is great - it means you found a real problem. Just make sure you know …

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