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Four Collaborative Working Modes: User Research & Discovery

This post is part of the series Four Collaborative Working Modes Take Digital Strategies to Consumer Reality.

Mode #1: User Research and Discovery

User research and discovery is not a task, deliverable or team, it is a series of important experiences that will drive your work long term.

Four Collaborative Working Modes Take Digital Strategies to Consumer Reality - User Research and Discovery - Hedrington

Even the greatest user research document can only be read and experienced as a story in contrast problems you've seen and heard resound vividly in your mind and fuels the engine to find a solution. Information directly discovered from users by all individuals who will touch the experience will keep what ...

Four Collaborative Working Modes Take Digital Strategies to Consumer Reality

It's not about your craft

Digital strategists, user researchers, product managers, business owners, experience designers and developers certainly have diverse skills and approaches to solving problems, many preferring to be left alone to apply their craft then toss it over the wall to the next. If you are trying to create consumer focused experiences that deliver high business value this simply doesn't work.

All in, for a better consumer outcome

Four Modes Take Digital Strategies to Consumer Reality - Hedrington

To create leading edge digital experiences we need to forget about the dividing lines and hand-offs between our roles and instead focus on how we collaborate and bring ...

Closing the Loop Across Channels With Digitally Connected Receipts

With over 90% of retail being done in stores narrowly focusing on e-commerce and mobile sales, or worse yet in-channel conversion rates, is a mistake. There are clear opportunities to tap into more value for your business by putting your digital assets to work in new ways.

84% of store visitors use mobile devices before or during a shopping trip and today digital technologies influence 36% of in-store retail sales, and this number is expected to increase to 50% of in-store sales by the end of 2014. Leaders must make closing the loop between your physical retail environment and this ...

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