This post is part of the series Four Collaborative Working Modes Take Digital Strategies to Consumer Reality.
Mode #1: User Research and Discovery
User research and discovery is not a task, deliverable or team, it is a series of important experiences that will drive your work long term.
Even the greatest user research document can only be read and experienced as a story in contrast problems you've seen and heard resound vividly in your mind and fuels the engine to find a solution. Information directly discovered from users by all individuals who will touch the experience will keep what ...