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Chart your career 'Press Release First' for the New Year

I was reading Chris Baglieri's post "My Resume is Fiction" he has a simple way of explaining his method of planing where he is going each year.

Combining a little bit of the 'write the press release first' product management approach and analyzing the intersections of where you and your current company are going is a great way to start a new year and shape your career longer term.

Four Collaborative Working Modes: User Research & Discovery

This post is part of the series Four Collaborative Working Modes Take Digital Strategies to Consumer Reality.

Mode #1: User Research and Discovery

User research and discovery is not a task, deliverable or team, it is a series of important experiences that will drive your work long term.

Four Collaborative Working Modes Take Digital Strategies to Consumer Reality - User Research and Discovery - Hedrington

Even the greatest user research document can only be read and experienced as a story in contrast problems you've seen and heard resound vividly in your mind and fuels the engine to find a solution. Information directly discovered from users by all individuals who will touch the experience will keep what ...

Four Collaborative Working Modes Take Digital Strategies to Consumer Reality

It's not about your craft

Digital strategists, user researchers, product managers, business owners, experience designers and developers certainly have diverse skills and approaches to solving problems, many preferring to be left alone to apply their craft then toss it over the wall to the next. If you are trying to create consumer focused experiences that deliver high business value this simply doesn't work.

All in, for a better consumer outcome

Four Modes Take Digital Strategies to Consumer Reality - Hedrington

To create leading edge digital experiences we need to forget about the dividing lines and hand-offs between our roles and instead focus on how we collaborate and bring ...

Closing the Loop Across Channels With Digitally Connected Receipts

With over 90% of retail being done in stores narrowly focusing on e-commerce and mobile sales, or worse yet in-channel conversion rates, is a mistake. There are clear opportunities to tap into more value for your business by putting your digital assets to work in new ways.

84% of store visitors use mobile devices before or during a shopping trip and today digital technologies influence 36% of in-store retail sales, and this number is expected to increase to 50% of in-store sales by the end of 2014. Leaders must make closing the loop between your physical retail environment and this ...

recent stream

  • @benhedrington
    RT @clayparkerjones: Here's the deck I presented yesterday at #planningness: Organizational Design for the 21st Century http://t.co/oNLPDCV
  • @benhedrington
    RT @bud_caddell: It's Monday, no one but you will protect your week for your goals. Write em down, block off your calendar. Tip: Add in tim…
  • @benhedrington
    RT @johnmaeda: Understanding the relationships is more important than knowing the parts.
  • @benhedrington
    RT @bud_caddell: If @joinNOBL hits 200 followers today, I'll put our latest pitch/credentials deck online for anyone to see.
  • @benhedrington
    Appreciating a meeting where someone other than me brings up "The Five Whys" in perfect context to solving a problem beyond the surface.

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