buildcontext

Meeting Connected Consumers with True Omni-Channel Experiences Requires a New Approach

Creating a differentiated, compelling, and valuable customer experience has never been easy.

But in reaction to further ratcheting up of customer expectations many companies, large and small, have seen the need to quickly rethink how they present themselves in the interconnected physical/digital environment often referred to as the omni-channel experience.

Over the last several years, I have worked with Fortune 100 retailers, service companies, and other digital groups looking to meet their customers in a new way and to be cohesive across this landscape. I want to share what I have learned - sometimes the hard way - and help you ...

recent stream

  • @benhedrington
    my take: "Ello Is a Wake-Up Call for Social Media Marketing" http://t.co/WlKlyojYC1 via HBR (http://t.co/plKjZud5F2)
  • @benhedrington
    RT @nicolasnow: Worth reading (long one)!“@techreview: The Continuous Productivity of Aaron Levie http://t.co/LrsnMhUceV #EmTechMIT http:/…
  • @benhedrington
    RT @BenedictEvans: Some time in the next few months the number of Android (Google & AOSP) devices in use will overtake PCs. Already ~2bn co…
  • @benhedrington
    RT @BenedictEvans: Per Tim Cook, there are 200m iPhone 5 or more recent in use today. In 1995, MSFT's moment of victory, there were 250m Wi…
  • @benhedrington
    RT @pmarca: 13/The key question is: What ideas are widely dismissed today due to having been tried & failed? Answer is the codex to the nex…

recent meta posts

creator / co-creator of...